Abstract
The article deals with cultural change of enterprises and understand it by difficult processes.
It suggests a system of strategies how to make a cultural change successful (like “leadership strategy”or “coaching strategy”). In this way, it shows a complex of recommendable actions which concern the management, the employees, the partnerships, or communicative measures.
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© 2005 Springer Fachmedien Wiesbaden
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Höfliger, R.A. (2005). Die Prozessarchitektur umfassender Kulturentwicklungsprozesse. In: Janich, N. (eds) Unternehmenskultur und Unternehmensidentität. Europäische Kulturen in der Wirtschaftskommunikation, vol 5. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-11695-0_10
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DOI: https://doi.org/10.1007/978-3-663-11695-0_10
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-4599-8
Online ISBN: 978-3-663-11695-0
eBook Packages: Humanities, Social Science (German Language)