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Elektronische Marktforschung: E-Mail- und Web-Umfragen

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Marketing und Electronic Commerce

Part of the book series: Business Computing ((XBC))

Zusammenfassung

In den letzten Jahren haben Computer die Vermögen der Forscher zur schnellen Analyse, Speicherung und zum Durchsuchen und Wiederauffinden großer Mengen von Daten stark erhöht. Chapaullel zur Zunahme der Computernutzung und zur Einführung von Netzwerken und neuen Protokollen entwickelte sich der Aufstieg des Internet.

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© 1999 Springer Fachmedien Wiesbaden

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Frost, F. (1999). Elektronische Marktforschung: E-Mail- und Web-Umfragen. In: Marketing und Electronic Commerce. Business Computing. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-10732-3_3

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  • DOI: https://doi.org/10.1007/978-3-663-10732-3_3

  • Publisher Name: Vieweg+Teubner Verlag, Wiesbaden

  • Print ISBN: 978-3-663-10733-0

  • Online ISBN: 978-3-663-10732-3

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