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Literatur
Abell, D.F.: Defining the Business: The Starting Point of Strategic Planning, Englewood Cliffs, NJ, 1980
Myers, J.H.: Segmentation & Positioning for Strategic Marketing Decisions, Chicago, 1996
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© 2005 Springer Fachmedien Wiesbaden
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Kollmann, T. (2005). XYZ. In: Kollmann, T. (eds) Gabler Kompakt-Lexikon Unternehmensgründung. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-10124-6_24
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DOI: https://doi.org/10.1007/978-3-663-10124-6_24
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-409-12674-8
Online ISBN: 978-3-663-10124-6
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