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XYZ

  • Tobias Kollmann
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Literatur

  1. Abell, D.F.: Defining the Business: The Starting Point of Strategic Planning, Englewood Cliffs, NJ, 1980Google Scholar
  2. Myers, J.H.: Segmentation & Positioning for Strategic Marketing Decisions, Chicago, 1996Google Scholar
  3. Wilson, RMS./Gilligan, C.: Strategic Marketing Management, Oxford, 2005.Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2005

Authors and Affiliations

  • Tobias Kollmann
    • 1
  1. 1.FB 5: WirtschaftswissenschaftenUniversität Duisburg-Essen, Campus EssenEssenDeutschland

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