Abstract
In this chapter the operationalization of the theoretical constructs and the theoretical framework, which have been developed in the theoretical part of this work, are evaluated and documented. In chapter 7.1 the constructs of model 1 are in focus relating to the purchase situation, the B2B E-marketplace and to the relationship success. Then in chapter 7.2 the project organization is operationalized (model 2).
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© 2002 Springer Fachmedien Wiesbaden
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Hartmann, E. (2002). Operationalization of the constructs. In: B-to-B Electronic Marketplaces. Business-to-Business-Marketing. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09446-3_7
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DOI: https://doi.org/10.1007/978-3-663-09446-3_7
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7768-5
Online ISBN: 978-3-663-09446-3
eBook Packages: Springer Book Archive