Abstract
The following chapter describes the data gathering process. First the data gathering tool is introduced (paragraph 6.1). Then the approach of the pretest is described in paragraph 6.2. In a next step, the approach for the data generation is explained in detail (paragraph 6.3). The test sample is introduced in paragraph 6.4 by explaining selected characteristics. At the end a detailed description of the methodology and process of data analysis is given (paragraph 6.5).
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© 2002 Springer Fachmedien Wiesbaden
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Hartmann, E. (2002). Process of data gathering, sample description and process of data analysis. In: B-to-B Electronic Marketplaces. Business-to-Business-Marketing. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09446-3_6
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DOI: https://doi.org/10.1007/978-3-663-09446-3_6
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7768-5
Online ISBN: 978-3-663-09446-3
eBook Packages: Springer Book Archive