Abstract
Some forecasts predicted, that in 2004 B2B E-commerce will hit $2.7 trillion (Kafka 2000b). While internet trade between individual partners (B2C or business to customer) will continue to flourish, B2B E-marketplaces are expected to fuel most of the growth, reaching 53% of all online business trade in five years. Especially from a buyer’s perspective the B2B E-commerce activities have already been valued of high importance in 2000 as shown in below figure:
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© 2002 Springer Fachmedien Wiesbaden
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Hartmann, E. (2002). B2B E-marketplace introduction project. In: B-to-B Electronic Marketplaces. Business-to-Business-Marketing. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09446-3_4
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DOI: https://doi.org/10.1007/978-3-663-09446-3_4
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7768-5
Online ISBN: 978-3-663-09446-3
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