Abstract
In the past, the strategic meaning of procurement has increased dramatically. Growing competition, the trend to globalization and internationalization forced the executive management to pay special attention to benefits that can be gained from management of and cooperation with suppliers. Especially since the establishment of electronic marketplaces and internet-supported trading, which builds a new dimension for purchasing with reduced interpersonal contact but transactional focus, the procurement process has gained a new perspective.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2002 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Hartmann, E. (2002). Introduction. In: B-to-B Electronic Marketplaces. Business-to-Business-Marketing. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09446-3_1
Download citation
DOI: https://doi.org/10.1007/978-3-663-09446-3_1
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7768-5
Online ISBN: 978-3-663-09446-3
eBook Packages: Springer Book Archive