The Network

Abstract

Business is very people oriented. Deals get made by people, one by one. In order to be a successful entrepreneur you therefore need a good personal network of people that range from other entrepreneurs, advisors, lawyers, potential customers and suppliers to potential partners and investors. The founders really need a good external network to leverage the company off the ground and to build initial momentum. Success depends on what you know and who you know. Who you know is extremely important, because it is the leverage of your work. The people you know will leverage your work, because of the network you will get information which otherwise you would not or only later hear about. You will get introductions and thus will get into doors more easily, and you will just have a huge pool of resources for help and advice when needed. That is what networking is really about. It is trying to put together the things that you know with people that you know and connecting resources.