Abstract
When setting up a startup, you think you know what you are going to do, but in fact you never end up doing what you thought you would. You will face lots of marginal course corrections and several major course corrections, at least two or three within the first two years. There are very few business plans of startups that stayed unchanged from startup through success. Most of them undergo a series of transformations along their way, including some of the most successful ones. Microsoft for instance started out selling the BASIC programming language. They became an operating systems company, then they became an applications software company, and then they went from there to become an internet company. You need that kind of adaptability.
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© 1998 Springer Fachmedien Wiesbaden
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Finger, M., Samwer, O. (1998). The Flexibility. In: America’s Most Successful Startups. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09252-0_17
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DOI: https://doi.org/10.1007/978-3-663-09252-0_17
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-409-11409-7
Online ISBN: 978-3-663-09252-0
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