Abstract
Technology is the qualifier, not the winner. In fact, having the best technology matters less than having a good technology at the right place and at the right time. The best example of that is Microsoft with MS-DOS. They did not have the technology, they licensed it and it was not the best technology available, it just happened to be able to sell to IBM at the right moment. Microsoft proves it over and over again. It is marketing, marketing, marketing, marketing. Microsoft rarely has the best product.
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© 1998 Springer Fachmedien Wiesbaden
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Finger, M., Samwer, O. (1998). Technology and Market Orientation. In: America’s Most Successful Startups. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-09252-0_16
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DOI: https://doi.org/10.1007/978-3-663-09252-0_16
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-409-11409-7
Online ISBN: 978-3-663-09252-0
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