The Culture

Abstract

Once the opportunity has been recognized, the team been put together, the right timing been assured and the venture been launched, our interviews have shown that the single most important success factor for building a successful company is culture. Many young entrepreneurs might ask why. The answer is simple: If you set the right culture, the right people will get hired and people will behave right, so that they will make the right decisions and eventually produce the right results. The corporate culture is by far the most important foundation for a successful company. It is the foundation for the recruitment, for the communication, for the decision making, and for the leadership.