Abstract
Corporate strategic planning may serve enterprises as an answer to the challenge made by an increasingly complex business environment. The general aspects of strategy development, such as strategic competence and strategic orientation, are the prerequisites for a strategic approach. Strategy is based on individual viewpoints that are closely connected to the acting/leading person. The main phases of creation and restriction that dominate the process of strategy-development and -specification have to be considered. The inclusion of holistic aspects risis the question of the relevant strategic space that has to be scanned. Under a comprehensive survey aspects of social and ecological compatibility become more pronounced vis-à-vis the otherwise dominating economic and technological approaches.
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© 1995 Springer Fachmedien Wiesbaden
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Czerny, W. (1995). Corporate Strategic Planning. In: Hübner, H., Dunkel, T. (eds) Recent Essentials in Innovation Management and Research. Kasseler Wirtschafts- und Verwaltungswissenschaften, vol 1. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-08911-7_11
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DOI: https://doi.org/10.1007/978-3-663-08911-7_11
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-6253-7
Online ISBN: 978-3-663-08911-7
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