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Option Bundling And Bundle Pricing

Chapter
Part of the Gabler Edition Wissenschaft book series (GEW)

Abstract

Bundling is the widespread practice of offering a number of products or services in a single package at an “attractive” price. A bundle can be viewed as a new product, where the differentiation from existing products is achieved by deciding upon three crucial factors:
  • the composition of the bundle

  • the bundle price

  • the form of bundling.

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Copyright information

© Springer Fachmedien Wiesbaden 1996

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