Abstract
Bundling is the widespread practice of offering a number of products or services in a single package at an “attractive” price. A bundle can be viewed as a new product, where the differentiation from existing products is achieved by deciding upon three crucial factors:
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the composition of the bundle
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the bundle price
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the form of bundling.
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© 1996 Springer Fachmedien Wiesbaden
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Fürderer, R. (1996). Option Bundling And Bundle Pricing. In: Option and Component Bundling under Demand Risk. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-08818-9_3
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DOI: https://doi.org/10.1007/978-3-663-08818-9_3
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-6279-7
Online ISBN: 978-3-663-08818-9
eBook Packages: Springer Book Archive