Option Bundling And Bundle Pricing
Part of the Gabler Edition Wissenschaft book series (GEW)
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Bundling is the widespread practice of offering a number of products or services in a single package at an “attractive” price. A bundle can be viewed as a new product, where the differentiation from existing products is achieved by deciding upon three crucial factors:
the composition of the bundle
the bundle price
the form of bundling.
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© Springer Fachmedien Wiesbaden 1996