Abstract
This paper describes the main characteristics and the locational patterns of the national expansion of McDonald’s Deutschland Inc. from an economic geographical theoretical viewpoint. The spatial diffusion of innovations within a country, which range from small entities like a new beer trademark to large entities like the assembly plant of a multinational car producer and the possible changes in culture and society caused by these innovations is a highly interesting research field which allows greatly diverse conclusions.
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© 1994 Springer Fachmedien Wiesbaden
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Tucher, F.W. (1994). Summary. In: Die Expansion von McDonald’s Deutschland Inc.. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-08387-0_9
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DOI: https://doi.org/10.1007/978-3-663-08387-0_9
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-6039-7
Online ISBN: 978-3-663-08387-0
eBook Packages: Springer Book Archive