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Strategic Objectives

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Abstract

We explain the importance of strategic objectives using an example. We show their derivation from a consciously chosen future scenario and discuss success factors and typical difficulties. We present tools that facilitate the development of a strategy, i.e. concrete steps towards achieving the objectives.

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References

  1. Sun Tzu: The Art of War, around 500 B.C. Penguin Classics, London (2015)

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  2. Ginter, P.M., Duncan, W.J.: Macroenvironmental analysis for strategic management. Long Range Plan. 23(6), 91–100 (1990)

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  3. Osterwalder, A., Pigneur, Y.: Business Model Generation. Wiley, New Jersey (2010)

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  4. www.strategyzer.com. Accessed 7 Nov. 2018

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Correspondence to Michael Jantzer .

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Jantzer, M., Nentwig, G., Deininger, C., Michl, T. (2020). Strategic Objectives. In: The Art of Engineering Leadership. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-60384-0_4

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  • DOI: https://doi.org/10.1007/978-3-662-60384-0_4

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-60383-3

  • Online ISBN: 978-3-662-60384-0

  • eBook Packages: EngineeringEngineering (R0)

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