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Good bye Social Media, hallo Content Marketing

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Handbuch Versicherungsmarketing

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Content ist King. Kontext ist King Kong.

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Literatur

  1. As im Ärmel, „Neulandreport 11/2017“

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  2. Best for Planning. www.b4p.de

  3. BVDW (2018) Social Media Kompass 2017/2018

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  4. BVDW (2017) Content Marketing: Ergänzung oder Ablösung

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  7. Google (2012) The new multiscreen world

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  8. Holl A. Die Definition von Content Marketing: Erfolgsfaktoren und Beispiele. www.121Watt.de. Zugegriffen: 19. Dezember 2017

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Author information

Authors and Affiliations

  1. Techniker Krankenkasse, Hamburg, Deutschland

    Bruno Kollhorst

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  1. Bruno Kollhorst
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Correspondence to Bruno Kollhorst .

Editor information

Editors and Affiliations

  1. 67rockwell Consulting GmbH, Hamburg, Germany

    Michael Reich

  2. Medien und Informationswesen, Hochschule Offenburg, Offenburg, Germany

    Christopher Zerres

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© 2019 Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature

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Kollhorst, B. (2019). Good bye Social Media, hallo Content Marketing. In: Reich, M., Zerres, C. (eds) Handbuch Versicherungsmarketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-57755-4_25

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  • DOI: https://doi.org/10.1007/978-3-662-57755-4_25

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-57754-7

  • Online ISBN: 978-3-662-57755-4

  • eBook Packages: Business and Economics (German Language)

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