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Einstellungen und Verhalten

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Sozialpsychologie für Bachelor

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Zusammenfassung

Der Zusammenhang zwischen Einstellungen und Verhalten ist lange überschätzt worden. Häufig zeigen wir trotz bestimmter bewusster Einstellungen Verhalten, das in eine ganz andere Richtung geht. Die Theorie des geplanten Verhaltens ist nicht zuletzt deshalb so weitreichend bekannt geworden, da sie empirisch zeigen konnte, dass Verhaltensvorhersagen dann wesentlich besser werden, wenn wir neben der subjektiven Einstellung einer Person auch Informationen darüber haben, was die Peer-Gruppe einer Person über dieses Verhalten denkt (sozialer Einfluss) und ob die betreffende Person entsprechendes Verhalten auch tatsächlich zeigen kann (unmittelbare Verhaltenskontrolle). Diese drei Variablen sagen die spezifische Verhaltensintention vorher, d.h. wie häufig denkt jemand darüber nach, einstellungskongruentes Verhalten zu zeigen. Je häufiger diese Verhaltensintention reflektiert wird, umso wahrscheinlicher wird tatsächliches einstellungskongruentes Verhalten gezeigt. Im vorliegenden Kapitel gehen wir zudem darauf ein, wie Einstellungen entstehen (biologische Grundlagen, Lernprozesse) und wie diese im Rahmen von komplexeren Zweiprozess-Modellen wie das Elaboration-Likelihood-Modell (ELM) und Heuristisch-Systematische Modell (HSM) eingeordnet und verändert werden können.

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Authors and Affiliations

  1. Universität Regensburg, Regensburg, Deutschland

    Prof. Dr. Peter Fischer

  2. Ausdauerakademie, Weiden i. d. OPf., Deutschland

    Dr. Kathrin Jander

  3. Brown University, Providence, RI, USA

    Prof. Dr. Joachim Krueger

Authors
  1. Prof. Dr. Peter Fischer
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  2. Dr. Kathrin Jander
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  3. Prof. Dr. Joachim Krueger
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Fischer, P., Jander, K., Krueger, J. (2018). Einstellungen und Verhalten. In: Sozialpsychologie für Bachelor. Springer-Lehrbuch. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-56739-5_6

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  • DOI: https://doi.org/10.1007/978-3-662-56739-5_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-56738-8

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