Best Practices in Building a Digital Business Leadership

Abstract

In the search for the European Digital Business Leaders, we have identified companies that we believe are excellent in selected fields of action. Here, we do not claim to provide full representativity in terms of a possible population or scientific objectivity, but we want to give—with holistic representations—insight into Digital Business Leaders, how they organize themselves, how they define business and create value propositions for customers. In order to cover a bandwidth as broad as possible, we deliberately selected “digital native” and “digitally transformed” companies. In addition, these sample companies operate in both business-to-business and business-to-consumer markets.

Those who know nothing must believe everything!