Abstract
The term digital transformation can be found in the business titles everyday—online and offline. It basically means the realignment of products, services, processes, and business models of established companies to the conditions of an increasingly growing digital world. And although this digital transition has already caused significant efforts, it is still not enough. It is much more necessary to clearly define what the result of the transformation process should be: a Digital Business Leadership.
Exceptions are not always confirming the old rule. They can also be a precursor of a new rule.
Marie von Ebner Eschenbach
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Kreutzer, R.T., Neugebauer, T., Pattloch, A. (2018). Background and the Necessity to Build a Digital Business Leadership. In: Digital Business Leadership. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-56548-3_1
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