The “Storytelling” Method

  • Karin Thier
Part of the Management for Professionals book series (MANAGPROF)


This chapter starts out with the concept of a narrative management: an attitude which is essential in order to apply narrative methods such as storytelling. Afterwards, the background of the learning history method, its development, and different uses are explained. Also a short definition of the storytelling method is given. We also offer a brief overview over the different phases of narrative management in order to obtain a first impression on the application areas of the storytelling method.


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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Karin Thier
    • 1
  1. 1.NARRATA ConsultBad BergzabernGermany

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