• Karin Thier
Part of the Management for Professionals book series (MANAGPROF)


In this chapter it will be explained why “storytelling” attracts so much attention at the moment when it comes to contexts like knowledge management, organizational culture, change and project management. Storytelling seems to fulfill a longing for a more humane and emotional side in an increasingly rational and technical world. The chapter also gives first examples of practical experiences with the use of the storytelling method. These will be elaborated on further in the book.


  1. Chlopczyk, J. Ed. (2017). Beyond storytelling. Narrative Ansätze und die Arbeit mit Geschichten in Organisationen. Berlin: Springer-Gabler.Google Scholar
  2. Davenport, T. H., & Prusak, L. (1998). Wenn unser Unternehmen wüsste, was es alles weiß – Das Praxisbuch zum Wissensmanagement. Landsberg: Moderne Industrie.Google Scholar
  3. Erlach, C. (2007). Story telling for leaving experts: How stories help to discover the relevant expert knowledge. In Language at work – Bridging theory and practice, Denmark, 3, pp. 33–36.Google Scholar
  4. Erlach, C., Orians, W., & Reisach, U. (2013). Wissenstransfer bei Fach- und Führungskräften. Erfahrungswissen erfassen und weitergeben. München: Hanser.Google Scholar
  5. Fog, K., et al. (2010). Storytelling. Branding in practis. Berlin: Springer.Google Scholar
  6. Herbst, D. (2014). Storytelling. Konstanz: UVK.Google Scholar
  7. Johnson, L. & Fuoti, L. (2013). Story juice. How ideas spread and brands grow. Reach Group. (Download:
  8. Kleiner, A., & Roth, G. (1996). Field manual for a learning historian. Cambridge, MA: MIT-COL and Reflection Learning Associates.Google Scholar
  9. Müller, M. (2017). Einführung in narrative Methoden der Organisationsberatung. Heidelberg: Carl Auer Verlag.Google Scholar
  10. Reinmann-Rothmeier, G., Erlach, C., Neubauer, A., & Thier, K. (2003a). Story telling in Unternehmen: Vom Reden zum Handeln – nur wie? (Teil 1). In wissensmanagement online. Retrieved March 20, 2010, from
  11. Reinmann-Rothmeier, G., Erlach, C., Neubauer, A. & Thier, K. (2003b). Story telling in Unternehmen: Vom Reden zum Handeln – nur wie? (Teil 2). In wissensmanagement online. Retrieved March 29, 2010, from
  12. Roth, G., & Kleiner, A. (1999). Oil change. Perspectives on corporate transformation. New York: Oxford University Press.Google Scholar
  13. Roth, G., & Kleiner, A. (2000). Car launch. The human side of managing change. New York: Oxford University Press.Google Scholar
  14. Sammer, P. (2014). Storytelling. Die Zukunft von PR und Marketing. Köln: O’Reilly.Google Scholar
  15. Thier, K. (2004). Die Entdeckung des Narrativen für Organisationen. Entwicklung einer effizienten Story Telling-Methode. Hamburg: Dr. Kovač.Google Scholar
  16. Wood, L. V. (2002). Corporate storytelling: Planning and creating internal communications. Grendel Press.Google Scholar

Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Karin Thier
    • 1
  1. 1.NARRATA ConsultBad BergzabernGermany

Personalised recommendations