Skip to main content
SpringerLink
Log in

Werkzeuge

  • Chapter
  • First Online:
Sozialwirtschaft

  • 4215 Accesses

Zusammenfassung

Die Bearbeiterinnen und Bearbeiter der Case Study sollen bei der Erstellung des Businessplans bzw. bei der Beurteilung der Expansionsfähigkeit der AWO verschiedene Werkzeuge zu Hilfe nehmen. Die Werkzeuge werden in diesem Kapitel direkt anhand der Beispielunternehmen dargestellt. Zunächst soll über eine Branchen- und Wettbewerbsanalyse die Situation des Unternehmens am Markt beurteilt werden. Über das Businessmodell und eine Analyse der strategischen Ausrichtung können ferner die besonderen Merkmale einer Geschäftstätigkeit im Social Business dargestellt werden.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
eBook
USD 19.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 29.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Intershop ist ein 1992 gegründetes Unternehmen aus Jena. Es bietet E-Commerce-Lösungen für Handelsunternehmen an und gehörte zu den großen Gewinnern der New Economy Phase (http://www.intershop.de/).

  2. 2.

    Die Teilnehmenden, die dieses Thema bearbeiten, können hier zusätzlich Informationen zu Dialog im Dunkeln nutzen, welches vom Dozierenden zur Verfügung gestellt wird.

Literaturverzeichnis

  • Afuah, Allan & Tucci, Christopher L (2000) Internet Business Models and Strategies Text and Cases. McGraw-Hill Higher Education, New York.

    Google Scholar 

  • Amit, Raphael & Zott, Christoph (2001) Value Creation in E‐business. Strategic Management Journal, 22(6‐7): 493–520

    Article  Google Scholar 

  • Birkhölzer, Karl (2011) Internationale Perspektiven sozialen Unternehmertums, In: Jähnke, Petra; Christmann, Gabriela B and Balgar, Karsten (Hrsg) Social Entrepreneurship Perspektiven für die Raumentwicklung. Springer VS, Wiesbaden, S 23–36

    Google Scholar 

  • Bolten, Jürgen (2007) Einführung in die interkulturelle Wirtschaftskommunikation, Göttingen: Vandenhoeck & Ruprecht

    Google Scholar 

  • Brown, Tim (2008) Design Thinking, Harvard Business Review, 86(6): 84–95

    Google Scholar 

  • Bunnel, David & Luecke, Richard (2000) The e-Bay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company. John Wiley & Sons, New York

    Google Scholar 

  • Casadesus-Masanell, Ramon & Ricart, Joan Enric (2010) From Strategy to Business Models and onto Tactics, Long Range Planning, 43(2): 195–215

    Article  Google Scholar 

  • Chesbrough, Henry William & Rosenbloom, Richard S (2002) The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation's Technology spin‐off Companies, Industrial and corporate change, 11(3): 529–555

    Article  Google Scholar 

  • Chesbrough, Henry William (2003) Open Innovation: The New Imperative for Creating and Profiting From Technology. Harvard Business School Press, Boston/Mass

    Google Scholar 

  • Combs, James G; Michael, Steven C & Castrogiovanni, Gary J (2004) Franchising: A Review and Avenues to Greater Theoretical Diversity, Journal of Management, 30(6): 907–931

    Article  Google Scholar 

  • Davis, James H; Schoorman, F David & Donaldson, Lex (1997) Toward a Stewardship Theory of Management, Academy of Management Review, 22(1): 20–47

    Google Scholar 

  • Ebers, Mark & Gotsch, Wilfried (1999) Institutionenökonomische Theorien der Organisation, In: Kieser, Alfred & Ebers, Mark (Hrsg): Organisationstheorien. Kohlhammer, Boston/Mass, S 199–251

    Google Scholar 

  • Fichtner, Hanno (2008) Unternehmenskultur im Strategischen Kompetenzmanagement. Gabler, Wiesbaden

    Google Scholar 

  • Gillis, William & Castrogiovanni, Gary J (2012) The Franchising Business Model: An Entrepreneurial Growth Alternative, International Entrepreneurship and Management Journal, 8 (1): 75–98

    Article  Google Scholar 

  • Heinen, Edmund & Fank, Matthias (1997) Unternehmenskultur: Perspektiven für Wissenschaft und Praxis, 2. Auflage, Oldenbourg, München

    Book  Google Scholar 

  • Johnson, Mark W; Christensen, Clayton M & Kagermann, Henning (2008) Reinventing Your Business Model, Harvard Business Review, 86 (12): 57–68

    Google Scholar 

  • Kalnins, Arturs & Mayer, Kyle J (2004) Franchising, Ownership, and Experience: A Study of Pizza Restaurant Survival, Management Science, 50 (12): 1716–1728

    Article  Google Scholar 

  • Magretta, Joan (2002) Why Business Models Matter, Harvard Business Review, 80 (5): 86–92

    Google Scholar 

  • Mitchell, Donald & Coles, Carol (2003) The Ultimate Competitive Advantage of Continuing Business Model Innovation, Journal of Business Strategy, 24 (5): 15–21

    Article  Google Scholar 

  • Morris, Michael; Schindehutte, Minet & Allen, Jeffrey (2005) The Entrepreneur's Business Model: Toward a Unified Perspective, Journal of Business Research, 58 (6): 726–735

    Article  Google Scholar 

  • Osterhold, Gisela (2002) Veränderungsmanagement. Gabler, Wiesbaden

    Book  Google Scholar 

  • Picot, Arnold; Dietl, Helmut & Franck, Egon (2002) Organisation: Eine ökonomische Perspektive, 3 Auflage. Schäffer-Poeschel, Stuttgart

    Google Scholar 

  • Rappa, Michael (2000): Business Models on the Web, Raleigh: North Carolina State University (06.07.2015: http://digitalenterprise.org/models/models.html)

  • Richardson, James (2008) The Business Model: An Integrative Framework for Strategy Execution, Strategic Change, 17 (5): 133–144

    Article  Google Scholar 

  • Sackmann, Sonja A (2004) Unternehmenskultur: Modetrend oder Wettbewerbsfaktor?, In: Dies. (Hrsg) Erfolgsfaktor Unternehmenskultur. Gabler, Wiesbaden, S 23–42

    Chapter  Google Scholar 

  • Schein, Edgar H (2010) Organizational Culture and Leadership, 4 Auflage. Jossey-Bass, San Francisco

    Google Scholar 

  • Seelos, Christian & Mair, Johanna (2007) Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View, Academy of Management Perspectives, 21 (4): 49–63

    Article  Google Scholar 

  • Shafer, Scott M; Smith, H Jeff & Linder, Jane C (2005) The Power of Business Models, Business Horizons, 48(3): 199–207

    Article  Google Scholar 

  • Stölzle, Wolfgang (1999) Industrial Relationships. Oldenbourg, München

    Google Scholar 

  • Tapscott, Don; Lowy, Alex & Ticoll, David (2000) Digital Capital: Harnessing the Power of Business Webs. Harvard Business School Press, Boston/Mass

    Google Scholar 

  • Teece, David J (2010) Business Models, Business Strategy and Innovation. Long Range Planning, 43(2): 172–194

    Article  Google Scholar 

  • Timmers, Paul (1998) Business Models for Electronic Markets. Electronic Markets, 8 (2), 3–8

    Article  Google Scholar 

  • Tracey, Paul & Jarvis, Owen (2007) Toward a Theory of Social Venture Franchising, Entrepreneurship. Theory and Practice, 31 (5): 667–685

    Google Scholar 

  • Vise, David A & Malseed, Mark (2005) The Google Story. Bantam Dell, New York

    Google Scholar 

  • Volery, Thierry & Hackl, Valery (2009) The Promise of Social Franchising as a Model to Achieve Social Goals, In: Fayolle, Alain & Matley, Harry (Hrsg.) Handbook of Research on Social Entrepreneurship. Edward Elgar Publishing, Cheltenham/UK and North-hampton/USA, S 157–181

    Google Scholar 

  • Winter, Carsten; Hepp, Andreas & Krotz, Friedrich (2008) Theorien der Kommunikations-und Medienwissenschaft. Grundlegende Diskussionen, Forschungsfelder und Theorieentwicklungen. VS Verl, Wiesbaden

    Book  Google Scholar 

  • Yunus, Muhammad; Moingeon, Bertrand & Lehmann-Ortega, Laurence (2010) Building Social Business Models: Lessons from the Grameen Experience. Long Range Planning, 43 (2): 308–325

    Article  Google Scholar 

  • Zott, Christoph & Amit, Raphael (2008) The Fit Between Product Market Strategy and Business Model: Implications for Firm Performance. Strategic Management Journal, 29 (1): 1–26

    Article  Google Scholar 

  • Zott, Christoph; Amit, Raphael & Massa, Lorenzo (2010) The Business Model: Theoretical Roots, Recent Developments, and Future Research, IESE Business School-University of Navarra Working Paper, No 862

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Case Studies, Leuphana Universität Lüneburg, Lüneburg, Deutschland

    Max Kuchenbuch

Authors
  1. Max Kuchenbuch
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer-Verlag GmbH Deutschland

About this chapter

Cite this chapter

Kuchenbuch, M. (2017). Werkzeuge. In: Sozialwirtschaft. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-54006-0_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-662-54006-0_5

  • Published:

  • Publisher Name: Springer Gabler, Berlin, Heidelberg

  • Print ISBN: 978-3-662-54005-3

  • Online ISBN: 978-3-662-54006-0

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation