Sozialer Einfluss



Dieses Kapitel widmet sich den Mechanismen sozialen Einflusses, d. h., wie wir durch andere Menschen in unserem Denken und Handeln beeinflusst werden. Sozialer Einfluss liegt bereits vor, wenn sich allein durch die Anwesenheit anderer Personen unser Leistungsverhalten verändert, auch wenn jene uns gar nicht absichtlich beeinflussen wollen. Dies wird unter den Stichworten „soziale Erleichterung“ und „soziale Hemmung“ dargestellt. Ob andere Personen eine Mehr- oder Minderheitsmeinung uns gegenüber vertreten, wirkt ebenfalls als sozialer Einfluss (eine direkte Beeinflussungsabsicht kann, muss hier aber nicht vorliegen) und wird im Anschluss besprochen. Im letzten Teil des Kapitels geht es um den klassischen Fall sozialen Einflusses, den absichtlichen, taktisch klug eingefädelten Beeinflussungsversuch.


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© Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature 2020

Authors and Affiliations

  1. 1.Fachgebiet Wirtschafts- und OrganisationspsychologieUniversität HohenheimStuttgartDeutschland
  2. 2.Department of PsychologyUniversity of OsloOsloNorwegen
  3. 3.Zentrum für Soziales und Ökonomisches Verhalten (C-SEB)Universität zu KölnKölnDeutschland

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