Abstract
Business Intelligence and Big Data Analytics are separated from one another and introduced as independent complementary methods. Predictive analytics, sentiment analysis and social media analytics are introduced as Big Data methods for active market management on an individual customer basis and prepare the last game round of a transparent and proactive market influence with realtime intelligence. Theoretical foundations and algorithms as well as a comprehensive treatment of social media text mining and statistics are developed in Part II, Chap. 14 parallel to this chapter. The game round 4 and a final analysis will finish this course.
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Gronwald, KD. (2017). Business Intelligence (BI) and Big Data Analytics (Big Data). In: Integrated Business Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-53291-1_9
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DOI: https://doi.org/10.1007/978-3-662-53291-1_9
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