Abstract
After the automation of the supply chain, the four companies compete directly. Demand generation dominates and is integrated with demand forecasting and inventory management . The game is managed on a quarterly basis with the help of promotions, pricing and portfolio management. Lack of business intelligence makes a proactive action impossible for the companies and the situation is similar to that of the non-communicative supply chain in the first round, now only in relation to the entire market.
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Gronwald, KD. (2017). Game Round 3: CRM–SCM-Integration. In: Integrated Business Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-53291-1_8
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DOI: https://doi.org/10.1007/978-3-662-53291-1_8
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