Abstract
This chapter contains detailed information about the initial share of wallet for all four beer groups and the four key accounts KDISCOUNT, KDISUPER, KDIvalue, and KDIFRESH.
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Gronwald, KD. (2017). Share of Wallet. In: Integrated Business Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-53291-1_19
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DOI: https://doi.org/10.1007/978-3-662-53291-1_19
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-53290-4
Online ISBN: 978-3-662-53291-1
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