Create a Corporate Identity
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What are the hospital’s strategies from the top management?
Which group of employees damages the hospital deliberately?
What do employees need to be dedicated to a hospital?
How can Porter’s value chain be applied to creating a corporate identity for the hospital?
In this chapter we differentiate among corporate identity, corporate design and corporate image. This leads to the question: how can you motivate your co-workers and subordinates? The entire chapter gives you the competence to achieve a competitive advantage.
KeywordsFive forces model Business process Competitive advantage Core competencies Core process Corporate design Corporate identity Corporate image Mission Porter’s value chain Process Success of a hospital Value creation Work motivation
References and Further Reading
- Andreassen TW, Lindestad B (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. Int J Ser Ind Manage 9(1):7–23Google Scholar
- Gallup Poll (2014) Employee satisfaction and engagement. www.gallup.com
- Porter NE (1985) Competitive advantage: creating and sustaining superior performance. The Free Press, New YorkGoogle Scholar
- WHO (2008) The World Health Report 2008 – primary health care (Now more than ever). http://www.who.int/entity/whr/2008/en/index.htm