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Harnessing the Digital Marketplace in India: Revolutionary Growth, Challenges and Opportunities

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Further Reading

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  6. 2. Digbijay Marshal, “Alibaba Starts building team for India foray,” The Times of India Tech, 7 June 2016.

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Author information

Authors and Affiliations

  1. BPCL, Kochi, India

    L. L. Ramachandran

  2. IIM Kozhikode, Kerala, India

    M. P. Sebastian & R. Radhakrishna Pillai

Authors
  1. L. L. Ramachandran
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  2. M. P. Sebastian
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  3. R. Radhakrishna Pillai
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Corresponding author

Correspondence to L. L. Ramachandran .

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Editors and Affiliations

  1. Institut für Informatik, LMU München, Munich, Bayern, Germany

    Claudia Linnhoff-Popien

  2. Allianz SE, Munich, Bayern, Germany

    Ralf Schneider

  3. Munich Airport, Munich, Bayern, Germany

    Michael Zaddach

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Ramachandran, L.L., Sebastian, M.P., Pillai, R.R. (2018). Harnessing the Digital Marketplace in India: Revolutionary Growth, Challenges and Opportunities. In: Linnhoff-Popien, C., Schneider, R., Zaddach, M. (eds) Digital Marketplaces Unleashed. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-49275-8_74

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  • DOI: https://doi.org/10.1007/978-3-662-49275-8_74

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