Abstract
A little over a hundred and twenty pages is absolutely sufficient space in which to gain an understanding of the fundamentals of strategy and strategic management, to become familiar with the most important frames of reference and their interdependencies, and to draw closer to the major issues of corporate practice. It provides precisely the strategic knowledge you really need to survive in the face of tough competition—the quintessence of strategic management.
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© 2016 Springer-Verlag Berlin Heidelberg
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Kotler, P., Berger, R., Bickhoff, N. (2016). Summary: It’s Your Turn!. In: The Quintessence of Strategic Management. Quintessence Series. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48490-6_5
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DOI: https://doi.org/10.1007/978-3-662-48490-6_5
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-48489-0
Online ISBN: 978-3-662-48490-6
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