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Effects of Human Communication on Promoting the Use of a Web-Mediated Service:

Research Study on the Japan Local Network System

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Multidisciplinary Social Networks Research (MISNC 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 540))

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Abstract

In this study, the authors investigated the effects of human communication on promoting use of a web-mediated service by exemplifying a load matching system for intermediating transportation business. In Japan, the majority of load matching systems is scarcely used and has been inactive other than few exceptions. Japan Local Network System has been one of the few successful load matching services. The association that operates the system is actively encouraging its members to mutually communicate and share information. We conducted a questionnaire survey on the member companies and constructed structural equation models based on a covariance structure analysis of the survey results. The models showed that the metadata shared by the members via human communication has promoted the use of the service.

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Author information

Authors and Affiliations

  1. Hokkai-Gakuen University, 4-1-40, Asahi-Machi, Toyohira-Ku, Sapporo, Japan

    Norihito Seki

Authors
  1. Norihito Seki
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Correspondence to Norihito Seki .

Editor information

Editors and Affiliations

  1. National University of Kaohsiung, Kaohsiung City, Taiwan

    Leon Wang

  2. Matsuyama University, Matsuyama, Japan

    Shiro Uesugi

  3. National University of Kaohsiung, Kaohsiung City, Taiwan

    I-Hsien Ting

  4. Osaka University, Osaka, Japan

    Koji Okuhara

  5. National University of Kaohsiung, Kaohsiung City, Taiwan

    Kai Wang

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Seki, N. (2015). Effects of Human Communication on Promoting the Use of a Web-Mediated Service:. In: Wang, L., Uesugi, S., Ting, IH., Okuhara, K., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2015. Communications in Computer and Information Science, vol 540. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48319-0_12

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  • DOI: https://doi.org/10.1007/978-3-662-48319-0_12

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-48318-3

  • Online ISBN: 978-3-662-48319-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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