• Pieter H. Joubert
  • Silvia M. Rogers


There is wide consensus that the writings of William Shakespeare are of a high literary standard that has survived the test of time. It is clear that if text of the scene from the Merchant of Venice would be used as a bedtime story for a 3-year-old, with the intention of imprinting on a young mind the concept that compassion and sympathy are useful attributes, it simply would not work. On the other hand, a story in simple contemporary English of the mouse that took out a thorn from the elephant’s foot would work as a bedtime story with a message on compassion.


Target Audience Pharmaceutical Medicine Target Reader Nonnative Speaker Intended Message 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • Pieter H. Joubert
    • 1
  • Silvia M. Rogers
    • 2
  1. 1.PHJ Consult Ltd.PangbourneUK
  2. 2.Mediwrite GmbHBaselSwitzerland

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