Advertisement

Introduction

  • Pieter H. Joubert
  • Silvia M. Rogers

Abstract

There is wide consensus that the writings of William Shakespeare are of a high literary standard that has survived the test of time. It is clear that if text of the scene from the Merchant of Venice would be used as a bedtime story for a 3-year-old, with the intention of imprinting on a young mind the concept that compassion and sympathy are useful attributes, it simply would not work. On the other hand, a story in simple contemporary English of the mouse that took out a thorn from the elephant’s foot would work as a bedtime story with a message on compassion.

Keywords

Target Audience Pharmaceutical Medicine Target Reader Nonnative Speaker Intended Message 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • Pieter H. Joubert
    • 1
  • Silvia M. Rogers
    • 2
  1. 1.PHJ Consult Ltd.PangbourneUK
  2. 2.Mediwrite GmbHBaselSwitzerland

Personalised recommendations