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The Export of Hangzhou’s Cultural and Creative Products (Services) and Its Development Overseas

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Transactions on Edutainment XI

Part of the book series: Lecture Notes in Computer Science ((TEDUTAIN,volume 8971))

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Abstract

The promotion of the export of cultural and creative products (services) helps to adjust the trade structure of Hangzhou, drive the development of the cultural and creative industries and the transformation and update of the economic structure, enhance Hangzhou’s popularity and reputation, and improve the city image; meanwhile, it facilitates the global cultural exchange and sharing of civilization created by human beings. After the analysis of the status quo of Hangzhou’s cultural and creative industries, this paper explores the factors that influence the export of the cultural and creative industries of Hangzhou, and then discusses the problems with and measures for the export of cultural and creative products of Hangzhou by meanwhile drawing upon the experience of the countries which are advanced in the industries.

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Notes

  1. 1.

    www.gov.uk/government/uploads/system/uploads/attachment_data/file/77959/Creative-Industries-Economic-Estimates-Report-2011-update.pdf.

  2. 2.

    Copyright Industries in the U.S. Economy: The 2011 Report, by Stephen E. Siwek of Economists Incorporated, prepared for the International Intellectual Property Alliance (IIPA) released on November 2, 2011.

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Acknowledgments

This paper was supported by Zhejiang Province Human Resources and Social Security Bureau Research Program (R2013B013); Hangzhou Soft Science Research Program (20120834M34); Social Science Foundation of Hangzhou (C13YJ01).

Author information

Authors and Affiliations

  1. Hangzhou Institute of Service Engineering, Hangzhou Normal University, Hangzhou, 310012, China

    Yongqiang Chen

  2. Qianjiang College, Hangzhou Normal University, Hangzhou, 310012, China

    Xiutian Zheng & Xin Tong

  3. Business Administration School, Zhejiang Gongshang University, Hangzhou, 310018, China

    Xiutian Zheng

Authors
  1. Yongqiang Chen
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  2. Xiutian Zheng
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  3. Xin Tong
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Corresponding author

Correspondence to Yongqiang Chen .

Editor information

Editors and Affiliations

  1. Hangzhou Normal University, Hangzhou, China

    Zhigeng Pan

  2. Professor of Pervasive Computing, City University London, London, United Kingdom

    Adrian David Cheok

  3. University of Education Weingarten, Weingarten, Germany

    Wolfgang Mueller

  4. Zejiang University, Hangzhou, China

    Mingmin Zhang

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Chen, Y., Zheng, X., Tong, X. (2015). The Export of Hangzhou’s Cultural and Creative Products (Services) and Its Development Overseas. In: Pan, Z., Cheok, A., Mueller, W., Zhang, M. (eds) Transactions on Edutainment XI. Lecture Notes in Computer Science(), vol 8971. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48247-6_19

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  • DOI: https://doi.org/10.1007/978-3-662-48247-6_19

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-48246-9

  • Online ISBN: 978-3-662-48247-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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