Abstract
There are four market forces which are developing gradually towards a mobility industry – from different directions and with different business competences. In addition to vehicle manufacturers, these include technology and electronics companies, public transport companies and mobility service providers. But influences from elsewhere can also be expected: from political regulations to evolving societal expectations of mobility, and economic uncertainties. What does this mean for the automotive industry? How can its enterprise architecture be adapted in such a way that it is equipped in the best possible way for the change? Chap. 4 attempts to provide an answer to this question.
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Sometimes referred to as PESTEL or just PEST analysis. All of these are the same type of external environment analysis, however.
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Further movement is expected in the market during the years to come. The figures are from the end of 2014.
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Wedeniwski, S. (2015). Digitalisation of the Industry from the AUTOmobile to the autoMOBILE. In: The Mobility Revolution in the Automotive Industry. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-47788-5_4
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