Consumption Choice of Ecological Civilization

Abstract

In the agricultural civilization era, the productivity was low and material goods were scarce; hence, fulfilling basic needs of human beings was the fundamental goal of consumption. In the industrial civilization era, large scale of efficient and mass production made material goods abundant, and the consumption surpassed the basic needs, and the society entered an era of mass and high consumption. Actually, such unsustainable consumption mode accelerates the termination of industrial civilization paradigm. The ecological civilization paradigm seeks sustainable consumption that is of high quality, healthy, and eco-friendly. The new paradigm is not only an ethical principle or a social choice; it also needs the frame of system regulations of ecological civilization to promote paradigm transformation.