Abstract
This paper synthesized the existing research results about dynamic customer relationship management (DCRM) and the salvage cost of lost customer. According to characteristics of the estate project in post-earthquake reconstruction, this paper proposes the DCRM with salvage cost to discuss the behavior of customer and company, thus establishes the two-stage model in view of the DCRM with salvage cost. And in this paper, the synthesis algorithm which was based on genetic algorithm (GA) was put forward in view of the model’s solution.
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Acknowledgments
This research has been supported by the General Fund Project of Sichuan Provincial Department of Education (Grant No. 14ZB0014).
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Gan, L., Tang, J., Li, G. (2015). Real Estate Project DCRM in Post-Earthquake Reconstruction Based on the Stochastic Game Model. In: Xu, J., Nickel, S., Machado, V., Hajiyev, A. (eds) Proceedings of the Ninth International Conference on Management Science and Engineering Management. Advances in Intelligent Systems and Computing, vol 362. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-47241-5_54
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DOI: https://doi.org/10.1007/978-3-662-47241-5_54
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