Abstract
“Specific functional strategies should be supporting the business-level and the corporate-level strategies” (Coulter, 2010, p. 137). Coulter’s statement clearly and concisely summarizes the importance of functional strategies from the authors’ point of view; functional strategies complement and support the two main categories of strategic plans.
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Grünig, R., Kühn, R. (2015). Developing the Functional Strategies. In: The Strategy Planning Process. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45649-1_21
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DOI: https://doi.org/10.1007/978-3-662-45649-1_21
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