Abstract
Business strategies form the “core” of the company’s strategy. Every company has at least one strategic business and therefore needs at least one business strategy. It formulates specific guidelines to maintain or develop success potentials for all three levels of the ROM model (see Chap. 2). However, most companies have several strategic businesses and therefore need to develop the corresponding number of parallel business strategies.
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Grünig, R., Kühn, R. (2015). Developing and Assessing Strategic Options at the Business Level. In: The Strategy Planning Process. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45649-1_19
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DOI: https://doi.org/10.1007/978-3-662-45649-1_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-45648-4
Online ISBN: 978-3-662-45649-1
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