Abstract
In Sub-step 4.1, the market or markets targeted by the business were analyzed. Then, the competitive position of the business was examined in Sub-step 4.2. Both analyses usually result in many aspects, which should be considered when developing the business strategy in Step 5. In order to create a good starting point for the development of a business strategy, a summary of the analysis results is developed in Sub-step 4.3. In this summary, the numerous individual results, which appear to be relevant, are summarized into a few key challenges.
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Reference
Weihrich, H. (1982). The TOWS matrix: A tool for situational analysis. Long Range Planning, 15(2), 54–66.
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Grünig, R., Kühn, R. (2015). Diagnosing Strategic Challenges at the Business Level. In: The Strategy Planning Process. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45649-1_18
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DOI: https://doi.org/10.1007/978-3-662-45649-1_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-45648-4
Online ISBN: 978-3-662-45649-1
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