Abstract
The target markets were defined as a basis for the definition of strategic businesses (see Sect. 7.4). Now, all of these markets are thoroughly examined. In addition, the markets that are important in view of diversification (see Chap. 14) are considered. This means that the analysis described in the following text must be carried out in parallel for several markets.
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Grünig, R., Kühn, R. (2015). Analyzing the Relevant Markets. In: The Strategy Planning Process. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45649-1_16
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