Skip to main content

Zyklenmanagement in der Nutzungsphase

  • Chapter
  • First Online:
Innovationsprozesse zyklenorientiert managen

Zusammenfassung

Um über den gesamten Innovationsprozess die Erstellung marktgerechter PSS zu gewährleiten, werden die zyklisch veränderlichen Markt- und Kundenbedarfe in der Nutzungsphase und deren Bezug zu einer lebenszyklusübergreifenden Planung untersucht. Dafür wird die Einbindung des Kunden und der dadurch verfügbaren, zyklisch veränderlichen Informationen in den Innovationsprozess untersucht.

Im Rahmen der Kundenorientierung ist es von Bedeutung, wie der Kunde in den Innovationsprozess integriert werden kann. Mass Customization bietet hierbei eine Möglichkeit zur aktiven Einbindung der Kunden. Um auch auf disruptive Innovationen adäquat reagieren zu können müssen deren Ursprünge, die oft bei den Nutzern liegen, und Verlaufsmuster beschrieben werden. Ebenso dient die Kundenintegration in den Innovationsprozess zur Erfassung zyklisch veränderlicher Kundenbedarfe und Lösungsinformationen. Somit können die dadurch ausgelösten und beeinflussbaren Zyklen innerhalb des Innovationsprozesses betrachtet werden.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 59.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 74.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • [ChRM08] R. Chitturi, R. Raghunathan, V. Mahajan, "Delight by Design: the Role of Hedonic versus Utilitarian Benefits," Journal of Marketing, 2008, 72(3): 48–63.

    Google Scholar 

  • [Dab06] M. Dabic, "Kosten und Nutzen der Individualisierung bei der Produkt- und Markenwahl für den Konsumenten: Eine empirische Studie am Beispiel des Automobilmarktes," Wirtschaftsuniversität Wien, 2006.

    Google Scholar 

  • [FrHa13] N. Franke & C. Hader, "Mass or Only “Niche Customization”? Why We Should Interpret Configuration Toolkits as Learning Instruments," Journal of Product Innovation Management, 2013.

    Google Scholar 

  • [FrPi04] N. Franke & F. Piller, "Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market," Journal of Product Innovation Management, 2004, 21(6): 401–415.

    Google Scholar 

  • [FrSc08] N. Franke & M. Schreier, "Product Uniqueness as a Driver of Customer Utility in Mass Customization," Marketing Letters, 2013, 19(2): 93–107.

    Google Scholar 

  • [FrSc10] N. Franke & M. Schreier, "Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment," Journal of Product Innovation Management, 2010, 27(7): 1020–1031.

    Google Scholar 

  • [HuKa98] C. Huffman & B. E. Kahn, "Variety for Sale: Mass Customization or Mass Confusion?", Journal of Retailing, 1998, 74(302): 491–513.

    Google Scholar 

  • [HoRZ11] J. Horton, D. Rand, R. Zeckhauser, "The Online Laboratory: Conducting Experiments in a Real Labor Market," Experimental Economics, 2011, 14: 399–425.

    Google Scholar 

  • [MCRA10] A. Merle, J.-L. Chandon, E. Roux, F. Alizon, "Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers," Production & Operations Management, 2010, 19(5): 503–514.

    Google Scholar 

  • [Pil06] F. Piller, "Mass Customization – Ein wettbewerbsstrategisches Konzept im Informationszeitalter," Wiesbaden, Deutscher Universitätsverlag, 2006.

    Google Scholar 

  • [Ran12] D. Rand, "The Promise of Mechanical Turk: How Online Labor Markets can Help Theorists Run Behavioral Experiments," Journal of Theoretical Biology, 2012, 299: 172–179.

    Google Scholar 

  • [RaTU07] T. Randall, C. Terwiesch, K. Ulrich, "User Design of Customized Products," Marketing Science, 2007, 26(2): 268–280.

    Google Scholar 

  • [RePi09] R. Reichwald & F. Piller, "Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung," Springer, 2009.

    Google Scholar 

  • [Sch06] M. Schreier, "The Value Increment of Mass-Customized Products: An Empirical Assessment," Journal of Consumer Behaviour, 2006, 5(4): 317–327.

    Google Scholar 

  • [HiKa02] E. Von Hippel & R. Katz, "Shifting Innovation to Users via Toolkits," Management Science, 2002, 48(7): 821–833.

    Google Scholar 

  • [Chr11] C. M. Christensen, "The Innovator’s Dilemma", New York: Harper Collins Publishers, 2011.

    Google Scholar 

  • [Hip88] E. A. von Hippel, "The Sources of Innovation", New York: Oxford University Press, 1988.

    Google Scholar 

  • [Adn02] R. Adner, "When are Technologies Disruptive? A Demand-Based View of the Emergence of Competition", Strategic Management Journal, 23(8), 2002, pp. 667–688.

    Google Scholar 

  • [HuHD05] S. Hüsig, C. Hipp, & M. Dowling, "Analysing Disruptive Potential: The Case of Wireless Local Area Network and Mobile Communications Network Companies", R&D Management, 35(1), 2005, pp. 17–35.

    Google Scholar 

  • [BaHi11] C. Baldwin, & E. A. von Hippel, "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation", Organization Science, 22(6), 2011, pp. 1399–1417.

    Google Scholar 

  • [RaHi13] C. Raasch, & E. A. von Hippel, "Innovation Process Benefits: The Journey as Reward", MIT Sloan Management Review, 55(1), 2013, pp. 33–39.

    Google Scholar 

  • [OlHi11] P. Oliveira, & E. A. von Hippel, "Users as Service Innovators: The Case of Banking Services", Research Policy, 40(6), 2011, pp. 806–818.

    Google Scholar 

  • [HiOJ11] E. A. von Hippel, S. Ogawa, & J. P. J. de Jong, "The Age of the Consumer-Innovator", MIT Sloan Management Review, 53(1), 2011, pp. 26–35.

    Google Scholar 

  • [ChFa12] A. K. Chatterji, & K. Fabrizio, "How Do Product Users Influence Corporate Invention?", Organization Science, 23(4), 2012, pp. 971–987.

    Google Scholar 

  • [Oga98] S. Ogawa, "Does Sticky Information Affect the Locus of Innovation? Evidence from the Japanese Convenience-Store Industry", Research Policy, 26(7–8), 1998, pp. 777–790.

    Google Scholar 

  • [Hip94] E. A. von Hippel, "’Sticky Information’ and the Locus of Problem Solving: Implications for Innovation", Management Science, 40(4), 1994, pp. 429–439.

    Google Scholar 

  • [BaHH06] C. Baldwin, C. Hienerth, & E.A. von Hippel, "How User Innovations become Commercial Products: A Theoretical Investigation and Case Study", Research Policy, 35(9), 2006, pp. 1291–1313.

    Google Scholar 

  • [HiKr03] E.A. von Hippel, & G. von Krogh, "Open Source Software and the “Private-Collective” Innovation Model: Issues for Organization Science", Organization Science 14(2), 2003, pp. 209–223.

    Google Scholar 

  • [Yin13] R. K. Yin, "Case Study Research: Design and Methods", Los Angeles, CA: Sage Publ., 5th ed., 2013.

    Google Scholar 

  • [Eis89] K. M. Eisenhardt, “Building Theories from Case Study Research”, Academy of Management Review, 14 (4), 1989, pp. 532–550.

    Google Scholar 

  • [TrDS03] D. Tranfield, D. Denyer, & P. Smart, "Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review", British Journal of Management, 14(3), 2003, pp. 207–222.

    Google Scholar 

  • [Alam02] I. Alam, “An exploratory investigation of user involvement in new service development,” J. Acad. Mark. Sci., vol. 30, no. 3, pp. 250–261, 2002.

    Google Scholar 

  • [BBFH11] U. Bretschneider, I. Blohm, J. Fähling, M. Huber, C. Riedl, J. M. Leimeister, & H. Krcmar, “IT zur Unterstützung der Kundenintegration in den Innovationsprozess,” Inf. Manag. Consult., vol. 26, no. 11, pp. 52–57, 2011.

    Google Scholar 

  • [BBHK10] I. Blohm, U. Bretschneider, M. Huber, M. Koch, K. Möslein, F. Glatz, M. Rieger, J. M. Leimeister, & H. Krcmar, “IT als Enabler für offene Innovationsprozesse,” Innovationsstrategien jenseits traditionellen Managements. Beiträge zur Ersten Tagung des Förderschwerpunkts des BMBF. Berlin, Stuttgart, pp. 251–258, 2010.

    Google Scholar 

  • [BrMc00] A. Bruseberg & D. McDonagh-Philp, “User-centred design research methods: The designer’s perspective,” Integrating Design Education Beyond Conference. Brighton, England, 2000.

    Google Scholar 

  • [Creu11] M. E. H. Creusen, “Research Opportunities Related to Consumer Response to Product Design,” J. Prod. Innov. Manag., vol. 28, no. 3, pp. 405–408, 2011.

    Google Scholar 

  • [DaHa02] E. Dahan & J. R. Hauser, “The virtual customer,” J. Prod. Innov. Manag., vol. 19, no. 5, pp. 332–353, 2002.

    Google Scholar 

  • [EbLK09] W. Ebner, J. M. Leimeister, & H. Krcmar, “Community engineering for innovations: the ideas competition as a method to nurture a virtual community for innovations,” R&D Manag., vol. 39, no. 4, pp. 342–356, 2009.

    Google Scholar 

  • [EDSK06] P. Erat, K. C. Desouza, A. Schäfer-Jugel, & M. Kurzawa, “Business customer communities and knowledge sharing: exploratory study of critical issues,” Eur. J. Inf. Syst., vol. 15, no. 5, pp. 511–524, 2006.

    Google Scholar 

  • [EKMS12] B. Edvardsson, P. Kristensson, P. Magnusson, & E. Sundström, “Customer integration within service development – A review mehtods and an analysisof insitu and exsitu contributions,” Technovation, vol. 32, no. 7–8, pp. 419–429, 2012.

    Google Scholar 

  • [FEBG14] K. Füller, T. Engel, M. Benz, S. Goswami, & H. Krcmar, “A matrix for selecting appropriate customer integration methods,” 2014.

    Google Scholar 

  • [FLSL11] J. Fähling, S. Langer, J. M. Schölkopf, J. M. Leimeister, H. Krcmar, & U. Lindemann, “Enhancing the selection of methods for customer integration in innovation processes through a process-oriented description framework,” in Third International Conference on Research into Design (ICoRD’11), 2011.

    Google Scholar 

  • [FMMJ09] J. Füller, H. Mühlbacher, K. Matzler, & G. Jawecki, “Consumer Empowerment Through Internet-Based Co-creation,” J. Manag. Inf. Syst., vol. 26, no. 3, pp. 71–102, 2009.

    Google Scholar 

  • [FrHS06] N. Franke, E. Von Hippel, & M. Schreier, “Finding Comercially Attractive User Innovations: A Test of Lead-User Theory,” J. Prod. Innov. Manag., vol. 23, no. 4, pp. 301–315, 2006.

    Google Scholar 

  • [FüGH14] K. Füller, S. Goswami, & K. Helmut, “Web-based customer integration for product design: The role of hedonic vs utilitarian customer experience,” European Conference on Information Systems. Tel Viv, Israel, 2014.

    Google Scholar 

  • [FuGK13] K. Füller, S. Goswami, & H. Krcmar, “Customer Integration into Innovation Processes of PSS,” Zyklenmanagement aktuell, vol. 04, no. 01, pp. 4–5, 2013.

    Google Scholar 

  • [Galb02] J.. Galbraith, “Organizing to deliver solutions.,” Organ. Dyn., vol. 31, no. 2, pp. 194–207, 2002.

    Google Scholar 

  • [GoTo11] E. Gourova & K. Toteva, “Raising creativity and participation in innovations and knowledge management activities,” International Conference on Concurrent Enterprising (ICE). Aachen, Germany, 2011.

    Google Scholar 

  • [HBLK09] M. Huber, U. Bretschneider, J. M. Leimeister, & H. Krcmar, “Making Innovation Happen: Tool-Support for Software Related Communities for Innovations,” Int. reports socio-informatics Open Des. Spaces Support. User Innov. – Proc. Int. Work. Open Des. Spaces, pp. 22–32, 2009.

    Google Scholar 

  • [HFLK09] H. Hoffmann, J. Fähling, J. M. Leimeister, & H. Krcmar, “Kundenintegration in die Innovationsprozesse bei hybriden Produkten – eine Bestandsaufnahme,” Informatik 2009 Im Focus das Leben. Lübeck, 2009.

    Google Scholar 

  • [HiKa02] E. Von Hippel & R. Katz, “Shifting Innovation to Users via Toolkits,” Manage. Sci., vol. 48, no. 7, pp. 821–833, 2002.

    Google Scholar 

  • [Hipp86] E. Von Hippel, “Lead Users: A Source of Novel Product Concepts,” Manage. Sci., vol. 32, no. 7, pp. 791–805, 1986.

    Google Scholar 

  • [JCWT12] D. Jin, K.-H. Chai, C.-C. Wu, & K.-C. Tan, “A survey of new service development tools,” IEEE International Conference on Management of Innovation and Technology (ICMIT). Bali, Indonesia, 2012.

    Google Scholar 

  • [Jepp05] L. B. Jeppesen, “User Toolkits for Innovation: Consumers Support Each Other,” J. Prod. Innov. Manag., vol. 22, no. 4, pp. 347–362, 2005.

    Google Scholar 

  • [JiCT10] D. Jin, K.-H. Chai, & A. R. (2010) Tan, “A Conceptual Framework on the Adoption of New Service Development Tools and Techniques in Service Firms.,” Technology Management for Global Economic Growth (PICMET’10). Phuket, Thailand, 2010.

    Google Scholar 

  • [JiCT12] D. Jin, K.-H. Chai, & A. R. Tan, “Organizational adoption of new service development tools,” Manag. Serv. Qual., vol. 22, no. 3, pp. 233–259, 2012.

    Google Scholar 

  • [Kais09] M. Kaiserswerth, “InnovationJam: Unterstützung globaler Zusammenarbeit und Innovation.,” in Innovationsführerschaft durch Open Innovation: Chancen für die Telekommunikation-, IT- und Medienindustrie, A. Picot & S. Doeblin, Eds. Berlin, Heidelberg: Spriger, 2009, pp. 155–170.

    Google Scholar 

  • [Kaul98] M. A. Kaulio, “Customer, consumer and user involvement in product development: A framework and a review of selected methods,” Total Qual. Manag., vol. 9, no. 1, pp. 141–149, 1998.

    Google Scholar 

  • [KKFG10] R. Kirschner, A. Kain, J. Fischer, J. Gunkel, R. Klendauer, A. Land, & U. Lindemann, “An approach to support the selection of customer integration methods in new product development,” International Design Conference. Dubrovnic,Coratia, 2010.

    Google Scholar 

  • [KrGA04] P. Kristensson, A. Gustafsson, & T. Archer, “Harnessing the Creative Potential among Users,” J. Prod. Innov. Manag., vol. 21, no. 1, pp. 4–14, 2004.

    Google Scholar 

  • [Kyri00] M. Kyrill, “Vorgehensmodelle im Kontext IT-basierter Dienstleistungen. In (Fähnrich, K.-P.; van Husen, C.; Hrsg.): Entwicklung IT-basierter Dienstleistungen.,” pp. 103–126.

    Google Scholar 

  • [Magn09] P. R. Magnusson, “Exploring the Contributions of Involving Ordinary Users in Ideation of Technology-Based Services,” J. Prod. Innov. Manag., vol. 26, no. 5, pp. 578–593, 2009.

    Google Scholar 

  • [NaNa08] S. Nambisan & P. Nambisan, “How to profit from a better ‘virtual customer environment,’” MIT Sloan Manag., vol. 49, no. 3, pp. 53–61, 2008.

    Google Scholar 

  • [NDVV91] J. F. Nunamaker, A. R. Dennis, J. S. Valacich, D. R. Vogel, & J. F. George, “Electronic meeting systems to support group work,” Commun. ACM, vol. 34, no. 7, pp. 40–61, 1991.

    Google Scholar 

  • [OlWe11] T. O. Olsen & T. Welo, “Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value,” J. Technol. Innov., vol. 6, no. 4, pp. 172–192, 2011.

    Google Scholar 

  • [Ozer99] M. Ozer, “A survey of new product evaluation models,” J. Prod. Innov. Manag., vol. 16, no. 1, pp. 77–94, 1999.

    Google Scholar 

  • [PiRe05] F. Piller & R. Reichwald, “Open Innovation: Kunde als Partner im Innovationsprozess,” 2005. [Online]. Available: http://www.impulse.de/downloads/open_innovation.pdf.

  • [RBLK10] C. Riedl, I. Blohm, J. M. Leimeister, & H. Krcmar, “Rating Scales for Collective Intelligence in Innovation Communities: Why Quick and Easy Decision Making does not get it Right,” in Thirty First International Conference on Information Systems, 2010, p. paper 52.

    Google Scholar 

  • [Rein04] T. Reinicke, Möglichkeiten und Grenzen der Nutzerintegration in der Produktentwicklung: Eine Systematik zur Anpassung von Methoden zur Nutzerintegration. Technische Universität Berlin, Germany: Dr. Hut, 2004.

    Google Scholar 

  • [RMEW07] R. Reichwald, A. Meyer, M. Engelmann, & D. Walcher, Der Kunde als Innovationspartner. Konsumenten integrieren, Flop-Rate reduzieren, Angebote verbessern. Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, 2007.

    Google Scholar 

  • [RoGr12] N. Roberts & V. Grover, “Leveraging Information Technology Infrastructure to Facilitate a Firm’s Customer Agility and Competitive Activity: An Empirical Investigation,” J. Manag. Inf. Syst., vol. 28, no. 4, pp. 231–270, 2012.

    Google Scholar 

  • [SPSA07] U. Schultze, E. Prandelli, P. I. Salonen, & M. V Alstyne, “Internet-Enabled Co-Production: Partnering or Competing with Customers?,” Commun. Assoc. Inf. Syst., vol. 19, no. Article 15, pp. 294–324, 2007.

    Google Scholar 

  • [ZoBr12] S. Zogaj & U. Bretschneider, “Customer Integration in New Product Development – A Literature Review Concerning The Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge,” in Twentieth European Conference on Information Systems, 2012.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Birgit Vogel-Heuser .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Vogel-Heuser, B., Lindemann, U., Reinhart, G. (2014). Zyklenmanagement in der Nutzungsphase. In: Vogel-Heuser, B., Lindemann, U., Reinhart, G. (eds) Innovationsprozesse zyklenorientiert managen. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-44932-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-662-44932-5_5

  • Published:

  • Publisher Name: Springer Vieweg, Berlin, Heidelberg

  • Print ISBN: 978-3-662-44931-8

  • Online ISBN: 978-3-662-44932-5

  • eBook Packages: Computer Science and Engineering (German Language)

Publish with us

Policies and ethics