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The past decade has witnessed the rapid popularity of multimedia generation and consuming via social media, which features in diversity, heterogeneity, and interconnection. These unique characteristics have posed challenges to social multimedia computing and applications. In this book, we have introduced our research on social multimedia computing from the user-centric perspective. It involves with three basic tasks of user-perceptive multimedia content understanding, user modeling on social multimedia activity, and personalized multimedia services. Moreover, as extensions of social multimedia computing in the big data era, we introduce the research topic of cross-network social multimedia computing. A general framework based on the overlapped users is presented for solutions.