Abstract
The new era of e-commerce has changed the way we conduct business affairs. First, the rapid development of innovative technologies has promoted the global economy to an era dominated by knowledge and information. Secondly, fast exchanges in investment and technical transfer have created a boundary-free global economy. Lastly, the rapid development of the Internet and e-commerce has radically changed the pattern of traditional economic activities. Meanwhile, in the rapid changing and highly competitive global market, IPR management has already become the most important topic while facing the challenges from competitors. How enterprise could practice the best knowledge strategy and integrate IT platform to facilitate the ability of managing intellectual assets are the critical issues nowadays. Therefore, this article introduces the overall IPR protection and development of e-commerce in China separately at first. Then, it discusses the importance of IPR management and some IPR management strategies for enterprises in the e-commerce era. Finally, this article brings forth the conclusion with the hope to promote innovation development in China in the e-commerce era.
(Published by “Proceedings of the IASTED International Conference on Modeling, Simulation, and Identification (MSI 2009)”, 2009-10-1. <EI indexed>)
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Coppers, Price Water House. 2005/2006. From Beijing to Budapest–winning brands, winning formats. London: PricewaterhouseCoppers, 4th edn, 35–49. Available at http://www.pwc.com/extweb/pwcpublications.nsf/docid/814235FAABCCFD678525708B00597DF7/$File/China.pdf.
China Daily. 2009. China internet users soar to 298 million. Beijing: China Daily, 14 Jan 2009. Available at http://www.chinadaily.com.cn/china/2009-01/14/content_7396500.htm.
IDC. 2009. China’s e-commerce scale increased 20 %. In 2008, China Tech News, 2009. Available at http://www.chinatechnews.com/2009/01/07/8432-chinas-e-commerce-scale-increased-20-in-2008/.
Hong, Luckie. 2009. Internet search engines and trademark rights. 3 Apr 2009. Available at http://www.blawgdog.com/article/Publication/831.htm.
Vigoroso, W., Mark. 2001. Study: winning at e-commerce requires evolved management style. E-Commerce Times, 20 July 2001. Available at http://www.ecommercetimes.com/story/12150.html.
File-sharing software firm loses US case, 29 Sept 2006. Available at http://www.out-law.com/page-7343.
Yi, Wu. Address of Vice Premier Wu Yi at the Conference of Enterprise IPR Protection and Self-initiated Innovation. Available at http://english.mofcom.gov.cn/column/print.shtml?/translatorsgarden/famousspeech/200706/20070604809574.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Guo, Y., Yan, D., Zhang, W. (2015). IPR Management Strategies for Enterprises in the e-Commerce Era. In: Guo, Y. (eds) Research on Selected China's Legal Issues of E-Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-44542-6_13
Download citation
DOI: https://doi.org/10.1007/978-3-662-44542-6_13
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-44541-9
Online ISBN: 978-3-662-44542-6
eBook Packages: Humanities, Social Sciences and LawLaw and Criminology (R0)