Alliance Management Process Design with Failure Mode and Effect Analysis

  • B. Tuna
  • H. Behret
Conference paper


In today’s competitive environment, developing mutually beneficial alliance has become inevitable for organizations to ensure sustainability and to achieve their strategies. That’s why finding the most appropriate candidates for alliance, selection, development and management of alliance is important as well as identifying the issues on how to be a cooperate and to which purposes to be served.


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“This work was supported by Research Fund of the Erciyes University. Project Number: FYL-2013-4687.”


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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • B. Tuna
    • 1
  • H. Behret
    • 1
  1. 1.Erciyes UniversityKayseriTurkey

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