Abstract
Equipped with a knowledge of key user-centred techniques, with a good plan in your pocket and the right people on board, your new project kicks off. You aim to finally produce a really genuinely usable product. But things don't go quite according to plan. The budget for user-centred activities is cut, a board meeting signs off new functionality and you've spent the last week feeling like you’re talking to a brick wall. In short, you find yourself caught up in the organisational grind of every large corporation.
This chapter will talk about:
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how UX can be positioned company-wide
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how you can get the departments and people involved in a user-centric process to work together
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strategic aspects of user-centred engineering
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© 2014 Springer-Verlag Berlin Heidelberg
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Richter, M., Flückiger, M. (2014). A User-Oriented Strategy: Company-Wide UX. In: User-Centred Engineering. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43989-0_5
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DOI: https://doi.org/10.1007/978-3-662-43989-0_5
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-43988-3
Online ISBN: 978-3-662-43989-0
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