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Study: Status and Potential of Location-based services

  • Gerrit Heinemann
  • Christian Gaiser
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

An extreme dynamic rarely seen in any other sector can currently be observed in retailing, resulting in enormous changes to commercial structures. In particular, the digitalization of commerce and the development of mobile Internet are drivers of this trend. In this regard, it becomes clear that smartphone usage and location-based services (LBS) present great opportunities for brick-and-mortar retailing.

Keywords

Mobile Device Product Information Information Search External Device Survey Round 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Reference

  1. Heinemann, G., & kaufDA. (2013). Study on the subject of “Zukunft und Potenziale von Location‐based Services für den stationären Handel”. Mönchengladbach.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • Gerrit Heinemann
    • 1
  • Christian Gaiser
    • 2
  1. 1.eWeb Research CenterNiederrhein UniversityMönchengladbachGermany
  2. 2.Bonial International GmbHBerlinGermany

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