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“Always on and Always in Touch”: The New Buying Behaviour

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Social - Local - Mobile

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

Mobility and mobile Internet will play a prominent role in commerce in the future: the number of smartphone users is climbing sharply and expected to double again in the next few years (cf. AGOF. (2013). Dem mobilen user auf der Spur, Zahlen, Daten, Fakten [On the trail of the mobile user – Figures, data, facts]. Presentation by Stefan Brax at the Mobile Summit 2013). More than 40 % of the German-speaking population already regularly uses web-enabled mobile devices to access the World Wide Web.

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Authors and Affiliations

  1. eWeb Research Center, Niederrhein University, Mönchengladbach, Germany

    Gerrit Heinemann

  2. Bonial International GmbH, Berlin, Germany

    Christian Gaiser (Chief Executive Officer (CEO)

Authors
  1. Gerrit Heinemann
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  2. Christian Gaiser
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Heinemann, G., Gaiser, C. (2015). “Always on and Always in Touch”: The New Buying Behaviour. In: Social - Local - Mobile. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43964-7_1

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