Changing the Business Model of a Distance Teaching University
In distance education teachers and students do not have classroom contact, but the education is mainly delivered through distance media. This dependency on technology makes these institutes extremely sensible for changes in technologies: from time to time fundamental shifts in the business model are needed in order to maintain the quality of their offering. In this chapter a case study is presented of a business model change of the Open University of the Netherlands in the period 2008–2013. The triggers for change and the new business model are presented. The implementation of the business model is discussed in terms of adaptations in course development (including the use of Open Educational Resources), course delivery, ICT infrastructure, and a revised model for the implementation of innovations.
KeywordsDistance education Business model E-Learning Technology enhanced learning
In a process described in this chapter, many people at OUNL were involved. Without mentioning any specific names I especially want to acknowledge the contribution of the OpenU team, including the teams at the Infomatics faculty and the Master Program in the Educational Sciences; furthermore the Board of Directors of OUNL and my fellow Deans in the faculties.
- Berkhout, A. (2000). The dynamic role of knowledge in innovation. An Integrated Framework of Cyclic Networks for the Assessment of Technological Change and Sustainable Growth. Retrieved from http://www.lavoisier.fr/livre/notice.asp?ouvrage=2426582.
- Hermans, H., Wigman, M., & Berlanga, A. (2011). Welke technologie is behulpzaam voor een leernetwerk? [Which technology can help in a learning network?] Leernetwerken. Retrieved from http://link.springer.com/chapter/10.1007/978-90-313-8921-6_5.
- Janssen, J. (2010). Paving the Way for Lifelong Learning. Facilitating competence development through a learning path specification. Dissertation. Retrieved from http://lnx-hrl-075v.web.pwo.ou.nl/handle/1820/2750.
- Kearsley, G. (2013). Management of online programs. In M. Moore (Ed.), Distance Education (Third ed., pp. 424–436). New York: Routledge.Google Scholar
- Koper, R. (Ed.). (2009). Learning network services for professional development. Berlin: Springer.Google Scholar
- Koper, R., & Specht, M. (2006). Ten-competence: Life-long competence development and learning. In M-A. Cicilia (Ed.), Competencies in organizational e-learning: Concepts and tools (pp. 234–252). Hershey: IGI-Global.Google Scholar
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation–a handbook for visionaires, game changers, and challengers. New York: Wiley.Google Scholar
- Rogers, E. M. (1995). Diffusion of innovations. New York: Holt, Rinehart & Winston.Google Scholar
- Schwaber, K. (2011). The enterprise and scrum. Sebastopol: O’Reilly Media.Google Scholar
- Van den Boom, G. (2008). Door het oog van de student. [Through the eyes of the student.] Open Universiteit. Retrieved from http://hdl.handle.net/1820/1919.
- Verstappen, I. (2013). Rapportage evaluatie website OpenU [evaluation report OpenU]. Open Universiteit. Retrieved from http://portal.ou.nl/documents/386429/0/Rapportage+evaluatie+website+OpenU_mei+2013.pdf.