LISS 2014 pp 523-534 | Cite as

The Research on the Electronic Commerce Service Quality Indicators in C2C Field

  • Haituo Qie
  • Jiaji Liu
Conference paper


The development of network promotes the development of electronic commerce rapidly. In e-commerce modes, the C2C pattern with its advantages of low cost and high response speed characteristics became a significant part in the e-commerce market. In this paper, I will discuss the seller’s service quality indicators through a questionnaire and achievements of experts and scholars. And I want to solve the sellers’ question that what should they do to improve their service quality from five different indicator, such as usefulness, convenience, delivery professionalism, reliability and web designing rationality. On the end of the article, I will give some suggestions to the improve service quality for sellers in C2C models. This is a new empirical study, so I think it can bring more both on theory and practice reference.


Electronic business Service quality C2C 



Thank for the support from my teachers and the support from two projects: Humanities and Social Science Fund Project (Grant No. 11YJA630140) of the ministry of education in the year 2011-Research on incentive mechanism of food traceability information transmission and the Beijing municipal key project of scientific effort in 2013-the Incentive and Restrictive Mechanism in the Effective Transfer of the Food Safety Information.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  1. 1.Commercial CollegeBeijing Wuzi UniversityBeijingChina

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