Evolution of the Interplay Between E-Commerce Vendor and Consumers

Jiang, Guoyin; Wang, Youtian; Zhang, Na

doi:10.1007/978-3-662-43871-8_180

Guoyin Jiang⁵,
Youtian Wang^5,6 &
Na Zhang⁶

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Abstract

We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.

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Acknowledgements

This work was partially supported by a grant from the National Natural Science Foundation of China (No. 71101047), Special supporting project of China Postdoctoral Science Foundation (No. 2012T50674).

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Authors and Affiliations

School of Information Management, Hubei University of Economics, 430205, Wuhan, China
Guoyin Jiang & Youtian Wang
College of Law and Business, Hubei University of Economics, 430205, Wuhan, China
Youtian Wang & Na Zhang

Authors

Guoyin Jiang
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Youtian Wang
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Na Zhang
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Corresponding author

Correspondence to Guoyin Jiang .

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Editors and Affiliations

School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China
Zhenji Zhang
Department of Industrial Engineering and Operations Research, University of California, Berkeley, California, USA
Zuojun Max Shen
School of Economics and Management, Beijing Jiaotong University, Beijing, China
Juliang Zhang
School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China
Runtong Zhang

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Jiang, G., Wang, Y., Zhang, N. (2015). Evolution of the Interplay Between E-Commerce Vendor and Consumers. In: Zhang, Z., Shen, Z., Zhang, J., Zhang, R. (eds) LISS 2014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43871-8_180

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DOI: https://doi.org/10.1007/978-3-662-43871-8_180
Published: 21 April 2015
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-43870-1
Online ISBN: 978-3-662-43871-8
eBook Packages: Business and EconomicsBusiness and Management (R0)

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