Abstract
All except the smallest and simplest companies comprise more than one business. Even when a company operates within a single broad business area, analysis normally reveals that it is, in practice, involved in a number of product-market segments which are distinct economically. These must be considered separately for purposes of strategy development.
This article is reprinted with permission from Long Range Planning, February 1977.
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References
A number of discussions of the business portfolio concept have appeared previously at various times in publications by The Boston Consulting Group. These include: Perspectives, The Product Portfolio, 1970; Commentary, Growth and Financial Strategies, 1971; Perspectives, The Growth Share Matrix, 1973.
The Boston Consulting Group Ltd.: Strategy Alternatives for the British Motorcycle Industry. A Report prepared for the Secretary of State for Industry, HMSO, 1975.
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© 1997 Springer-Verlag Berlin Heidelberg
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Hedley, B. (1997). Strategy and the “Business Portfolio“. In: Hahn, D., Taylor, B. (eds) Strategische Unternehmungsplanung / Strategische Unternehmungsführung. Physica, Heidelberg. https://doi.org/10.1007/978-3-662-41482-8_16
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DOI: https://doi.org/10.1007/978-3-662-41482-8_16
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-662-41483-5
Online ISBN: 978-3-662-41482-8
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